My School Woolworths Play it Forward

By September 15, 2010Uncategorized

The My School ‘Play it Forward’ campaign was held this year leading up to the World Cup Soccer event and was aimed at teaching children the value of giving back (playing forward) to those in need.
At the same time the organisers – MySchoolMyVillageMyPlanet – wanted international visitors to be made aware of the plight of street children, something which we at I Care are addressing. They wanted visitors who did not have a My School card to be able to participate and so, the My School ‘Play it Forward’ soccer ball was created. Branded with the South African flag it was sold at Woolworths stores across the country. Woolworths pledged R5 from the sale of each ball towards helping street children in need.
More than 33,000 balls were sold and the total sum raised was R231,973.00.
I Care was delighted to be nominated as one of the beneficiaries from this event and will use the money to help children who have been successfully reunified with their families and communities. Part of the reunification involves enrolling the children into a school near their homes and providing uniforms and stationery. We maintain contact with each child on a monthly basis by way of a home visit and provision of food parcels. We are currently supporting 42 families and this figure increases with each reunification that takes place.
We are very grateful to MySchoolMyVillageMyPlanet programme and Woolworths for their generosity.

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